NEWS BRIEF Almost a month since the Republican national convention, Donald Trump is catching up in an area he has yet to wander into—ad spending.
Trump will air ads in Ohio, Pennsylvania, Florida, North Carolina, and Virginia, starting on Friday, according to media reports. The move marks Trump’s first ads of the general election, which is shaping up to be a tough battle for the Republican nominee.
Clinton has jumped ahead in Ohio and Pennsylvania, while being tied in Florida, according to a Quinnipiac University poll conducted between late July and early August. It’s a reversal from earlier this summer when Trump was slightly ahead in Florida and Pennsylvania. Clinton’s lead in battleground states was also evident in a Washington Post poll that found Trump trailing behind in Virginia.
The Democratic nominee has far outspent Trump in advertising. Clinton’s campaign has spent roughly $52 million, while Trump’s campaign has spent $0, according to NBC News. Trump allies, however, have spent around $8 million, though the figure still pales to outside pro-Clinton groups that have spent $39 million. Such has been the case for some time now: A Los Angeles Times report from July noted that Clinton led Trump “15-to-1 in ad spending.” Trump has been the Republican nominee for more than 100 days. Mitt Romney and outside groups, in comparison, spent $38 million by June 2012. Trump’s campaign reported having $37 million cash on hand at the end of July.