Mattel finally released the Special Edition Barbie in the likeness of acclaimed director Ava DuVernay on Monday, and it sold out in hours.
The doll was created as part of Mattel's "Sheroes" project, which honors inspirational women.
"People have really been kind talking about why they are embracing this doll, but it’s certainly not about me," DuVernay told BuzzFeed News on Monday. "It’s about the image. That’s what they’re responding to. It’s about balance. It’s about the full spectrum of who we are. It’s not enough even to have one black Barbie … because black women are not a monolith. We have all different kinds of hair, all different kinds of occupations, all different kinds of passions, so I think what folks might be responding to is the variance.”
DuVernay's doll joins the ranks of Zendaya's Barbie, released in September and Amadeus Cho, the Korean-American star of Marvel series "Totally Awesome Hulk," in diversifying toy aisles this holiday season.
Keep reading our original article from Sept. 28, 2015 below: