When Johnson defeated Feingold in 2010, the Democrat waved off help from outside groups, including the Democratic Senatorial Campaign Committee, as part of his platform to keep money out of politics. That year, Republican outside groups outspent Democratic groups nearly 2-to-1 ($2.6 to $1.3 million), according to data from the Center for Responsive Politics.
This time, Feingold took back his outside spending pledge, saying such a policy “makes no sense now” following recent court rulings on campaign finance. He proposed a mutual pledge between the two campaigns to curb spending by outside groups, to which Johnson did not respond.
Democratic groups looking to replicate the strategy executed by conservative groups like Americans for Prosperity—which found success attacking Democratic incumbents more than a year ahead of the 2014 elections—have spent early to label Johnson a climate-change doubter. The League of Conservation Voters, the biggest spender against Johnson so far, actually began targeting him with television ads in the summer of 2013, more than three years ahead of his reelection. In the latest poll from Marquette University, Feingold led Johnson 50 percent to 36 percent, and more voters viewed Johnson unfavorably than favorably.
“We’re obviously not trying to defeat Ron Johnson right now,” Navin Nayak, then LCV’s senior vice president for campaigns, told National Journal at the time. “A lot of what we’re trying to do, both on the election side and in this kind of campaign, is to demonstrate the political saliency of our issues…. We feel confident that when constituents find out their members are climate deniers, they’ll take a hit at home.”
It’s similar to AFP’s 2014 strategy, which set the tone in big Senate races with a drumbeat of ads tying incumbents to Obamacare.
“The lesson from 2014 was that early advertising really helped drive a narrative and made Obamacare probably one of the most dominant issues that was being debated in those states,” said AFP spokesman Levi Russell. “Starting some messaging early where it’s not saturated with a lot of political advertising and people are just starting to tune in has a lot of value.”
AFP is doing that again in some states: In Ohio, the group launched a $1.4 million campaign against Sen. Rob Portman’s Democratic challenger, former Gov. Ted Strickland, seeking to set the tone around job loss that occurred during his time as governor. AFP and others have also launched preemptive strikes against New Hampshire’s Democratic Gov. Maggie Hassan, who many expect to challenge GOP Sen. Kelly Ayotte, tying her to a controversial budget veto.
But Russell said the group has no plans right now to go into Wisconsin’s Senate race, noting simply that the group looks at a “number of factors” when deciding where to engage. (AFP is involved in several local issues in Wisconsin right now.)