Jeb Bush wants conservative Iowa voters to know one thing: Donald Trump is not like you or me.
After weeks, even months, of restraint, the Bush campaign released a new ad Tuesday morning that zeroes in on the “liberal things” that Trump has said over the years—and which the campaign asserts he truly believes.
“I’ve lived in New York City and Manhattan all my life,” Trump says in an interview played at the top and bottom of the ad. “OK? So, you know, my views are a little bit different than if I lived in Iowa.”
Over bouncy music, the ad outlines what those views look like, with clips of the mogul praising single-payer health care and tax increases on the rich, among other policy points in the just-over-a-minute spot. The ad says nothing of Bush until the very end, pointing viewers to a Web page describing Bush’s conservatism.
The ad is almost as anti-NYC as it is anti-Trump, painting the GOP front-runner as an East Coast elite hiding his liberal views from the good people of the heartland. (Nevermind that Bush represented scores of retired New York ex-pats as governor of Florida—or that his national-finance chairman owns the New York Jets.) In two clips, Trump is seen praising Democratic front-runner Hillary Clinton, who lives in NYC-adjacent Westchester County.