Los Angeles will represent the United States in a bid to host the 2024 Summer Olympics, the U.S. Olympic Committee announced Tuesday. This came after the City Council unanimously voted to support the city’s bid earlier in the day.
The city’s enthusiasm to host the games is abundant in the 218-page proposal submitted to the USOC. Los Angeles has changed tremendously since it last hosted the Olympics in 1984, organizers say, especially in the way the city looks—both in infrastructure and in demographics.
The pitch makes an obligatory nod to the city’s “diversity.” However, the large Latino and Asian populations in the city are celebrated less for their cultural contributions and more for how they can strategically help attendance at events.
“You can see the world on the streets of Los Angeles,” the bid says, a reference to the 47 percent Latino population and nearly 11 percent Asian population.
This would be a good moment to reference cultural events or Asian and Latino contributions to politics, sports, society, food, or entertainment. Just look at their influence in film, from directors Guillermo Del Toro and Alejandro González Iñárritu to Esther Eng and Anna May Wong. But it doesn’t. Instead, it notes how the USOC can make money off them.
