Republicans and Democrats looking for voters in 2016? Every 30 seconds, a Latino turns 18 and becomes eligible to vote. That's about 66,000 every month, or 800,000 every year, according to the Pew Research Center.
Latino millennials represent an untapped voting bloc for Democrats and Republicans alike. They are growing faster than other ethnic groups and are mostly American citizens. They are more likely to be bilingual and more likely to use mobile technology.
"Reaching them through a mobile app or mobile-friendly process is so important. You have to meet them where they are," says Sindy Benavides, director of civic engagement and community mobilization for the League of United Latin American Citizens, also known as LULAC.
There's just one big hurdle: Latino youth have the lowest rates of voter registration and voter turnout, making them the most "civically alienated" group of young people, according to the Center for Information & Research on Civic Learning & Engagement, known as CIRCLE.
Young Latinos, between 18 and 29 years old, reported being too busy or unavailable as the main reason for not voting in the 2012 elections, according to a CIRCLE report released last year. A large number of those surveyed said they didn't cast a ballot because they felt it wouldn't make a difference. During the 2014 midterm elections, only 8 percent of voters were Latino, according to exit poll data from the National Election Pool.