Hillary Clinton is known for sending birthday cards to friends, members of her staff, and normal folks that she has met through her political work. When more than 3,000 emails from Clinton's time as secretary of State were released last week, many of the messages involved the complex logistics of birthday party planning.
Now, Clinton's presidential campaign is harnessing that facet of her persona to rake in more online data (and hopefully donations) from her supporters.
On Tuesday, Robert Russo, the Clinton campaign's "director of correspondence and briefings," sent an email to people signed up for the campaign listserv with the subject, "There is literally no reason not to do this."
"This is your chance to get your own birthday email from Hillary. If you add your name right here, I'll make sure you're on the list for a birthday note from her," Russo wrote in the email. "A birthday email from Hillary can really make your day, so don't just sign up for your own—make sure you share the birthday love with your friends and family, too" followed by a blue button: "Send a card to a friend".
On Wednesday, Clinton sent a follow-up email to the listserv with the subject line, "Let me know when your birthday is." She continued: "I really value your support—and I never like to miss the birthday of someone important to me," she wrote. "Just let me know when your birthday is, and I'll make sure to send you a note on your big day!"