Buying While Black at Honda Costs Customers Millions

The auto giant was ordered to pay $24 million for targeting Latino, Asian, and Black buyers with higher interest rates.

AP Photo/David Zalubowski

If you're Black, Latino, or Asian and you bought a Honda, you might have paid too much for the car—or at least more than a White person.

The American Honda Finance Corporation has agreed to pay $24 million to borrowers as part of a settlement with the Consumer Financial Protection Bureau and the Justice Department. The government said that Honda's finance company overcharged consumers of color between $150 and $250 on average when compared with White borrowers with similar credit.

And it all has to do with something called "interest-rate markup."

The government's investigation found that when a Latino, Asian, or Black buyer bought a car, that optional markup rate tended to be much higher.

"No one has an idea that this practice exists," says Christopher Kukla, senior vice president of the Center for Responsible Lending.

A salesperson might show a buyer different models, colors, packages, and all the while a sticker price rests taped to the car's window. Most people know they can negotiate that price. The buyer haggles. The salesperson might try the "I have to check with my boss" routine.

An agreed-upon price is reached. The bartering is finished.

Only, it really isn't.

Many dealerships offer in-house financing, as does Honda. An interest rate might seem like something fixed to credit, but dealerships actually have a small say. The "buy rate" is the minimum interest that a finance company will offer a buyer, based on the risk of the loan, which is based on credit. But the dealer can mark up a portion of that rate. Honda's finance company allowed dealers to add up to an additional 2.25 percent markup.

"So as a consumer," says Kukla, "what will happen is the finance person from the dealership says, 'Congratulations, great news, Chris, you got 6.5 percent.' Now I didn't know—and they don't have to disclose—how much of the interest rate is compensation and how much is reflective of my credit risk."

The government's investigation found that when a Latino, Asian, or Black buyer bought a car, that optional markup rate tended to be much higher. As part of the settlement, Honda will reduce its allowable markup rate to 1.25 percent. The $24 million will compensate buyers who overpaid. And Honda will also pay an additional $1 million as part of a financial-education program for consumers.

In a statement, Honda Finance said it "strongly opposes any form of discrimination, and we expect our dealers to uphold this principle as well. We firmly believe that our lending practices have been fair and transparent."

Except that a decade ago the Consumer Federation of America wrote a report saying Honda discriminated against buyers in the exact same way. It found that Honda charged just 22 percent of White borrowers the markup, while it charged 44 percent of Blacks. Honda did not return a call for comment.

Stuart Rossman, director of litigation at the National Consumer Law Center, says that the practice is widespread. He and his team filed civil suits against Honda and 10 other companies, including Bank of America and Toyota, as far back as 1998 for similar discriminatory lending.

The government doesn't keep records of race when it comes to car loans. So Rossman and his team had to cross-reference lending agreements with driver's license information. The data they found showed that nearly all the companies they looked at, in every region, discriminated similarly. "It was as much of an issue in Wisconsin as it was Alabama."

As part of the settlements, Rossman says, most companies agreed to impose caps on their markup rates. But the companies demanded a five-year limit. "We were hoping that it would become permanent," Rossman says. The last to settle was Toyota, and that self-imposed cap ended a few years ago.