NBC has become the latest network to cut business ties with Donald Trump following a string of disparaging comments toward undocumented immigrants.
The billionaire real estate mogul and Republican presidential candidate has starred on NBC's The Apprentice since 2004, and is a part owner of the Miss Universe pageant. The network will no longer broadcast the Miss Universe or Miss USA contests, and Trump will no longer appear on The Apprentice. The show Celebrity Apprentice will continue without him, however.
"At NBC, respect and dignity for all people are cornerstones of our values," NBC said in a statement. "Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump."
Read the Next America story below on how The Donald got the boot from Univision last week:
Donald Trump just got fired. Sort of.
Just months after acquiring the rights to broadcast the Miss Universe pageant in Spanish, Univision announced on Thursday that it would end its relationship with the pageant organization that is in part owned by Trump.
The media group expressed offense at comments Trump made on June 16 in his announcement that he was running for president. His inflammatory description of undocumented immigrants provided ammunition for critics who dismiss his campaign as an unserious publicity stunt.
"They're not sending their best," he said of Mexico. "They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They are bringing crime. They're rapists. And some, I assume, are good people."
Trump heard widespread criticism over the comments, but now it seems to be affecting his business ventures. In a statement, Univision called the comments insulting.
"At Univision we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country," the network's statement read.
Jorge Ramos, Univision's marquee news anchor, called Trump "the Hispanic community's most hated man."
Univision and the Miss Universe Organization announced their Spanish-language broadcast agreement in January for both the Miss USA and Miss Universe pageants. The Miss USA pageant was scheduled to air in two weeks.
In the past, the Miss Universe pageant has been a massive event for Spanish-language television. The broadcast last year brought in 4.8 million total viewers to Telemundo, according to Nielsen. It was the most successful broadcast of the contest in the network's history. (The Miss Universe Organization changed contracts to Univision shortly after.) NBC, which broadcast it in English, had 7.6 million viewers.
Following the Univision announcement, Trump doesn't seem to be backing down, going on a tweeting spree. In one tweet, he suggested that Univision may not be able to get out of a signed contract.
Mexican gov doesn't want me talking about terrible border situation & horrible trade deals. Forcing Univision to get me to stop- no way!— Donald J. Trump (@realDonaldTrump) June 25, 2015
Univision wants to back out of signed @MissUniverse contract because I exposed the terrible trade deals that the U.S. makes with Mexico.— Donald J. Trump (@realDonaldTrump) June 25, 2015
I love Mexico but not the unfair trade deals that the US so stupidly makes with them. Really bad for US jobs, only good for Mexico.— Donald J. Trump (@realDonaldTrump) June 25, 2015
Jorge Ramos, Univision's marquee news anchor, called Trump "the Hispanic community's most hated man" in a Fusion column on Tuesday, saying that he has likely lost the Latino vote for the upcoming Republican presidential primary. Ramos challenged Trump to go a single day without his Mexican employees, which he said would paralyze the mogul's empire.
"Sadly, Trump is unaware of how much his words matter," Ramos wrote. "When a presidential candidate uses such a public platform to spout hatred against an ethnic group, other people may follow his lead or, worse, be moved to violence."
Ramos tweeted his column out Thursday, saying, "Words matter and have consequences."
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