Pre-campaign announcements and intimations have become hallmarks of the 2016 campaign, like excited tweets teasing launches, wide-eyed "should I run?" fundraising emails, and discussions of family conversations held behind closed doors.
But with a video posted to Facebook on Wednesday afternoon, Louisiana Gov. Bobby Jindal took an even more unorthodox approach: He released a recording of his announcement to his own children that he'd be running for president.
In the video, the five-member Jindal family—father Bobby, mother Supriya, daughter Selia, and sons Slade and Shaan—sits on what appears to be a becolumned back patio to talk about "Daddy's" plans for the future, which he's slated to announce to the American people early Wednesday evening. The video is shot from within a vine-covered tree by the porch, and the audio isn't always entirely clear. It begins with that most-feared phrase parents use when somebody is in trouble: "Mommy and Daddy wanted to talk to you."
"Mommy and Daddy have been thinking and talking a lot about this," Bobby Jindal says, after explaining to the kids that they can't tell their friends what he's about to say. "And we have decided we are going to be running for president."