Just because something is easy to do, though, doesn't mean it's worth doing, or that it's a sure way to successfully move anyone politically—let alone millennials, who can have confusingly paradoxical views. But if nothing else, Agnew is already proving that a PAC can draw attention, even if his work is so far being largely assessed as a novelty.
A Washington state native who interned on the Hill and worked on Republican Rob McKenna's gubernatorial campaign, Agnew tends to use the royal "we," though he's so far the only person on the PAC's team. He plans to change that by establishing branches of Millennials for Jeb on college campuses around the country, and building a network of pro-Jeb millennials who can make the PAC's social-media blitzes "go viral."
As for marketing his chosen candidate, Agnew's already got the swag down pat. His site, which he said was "relatively easy" to launch with web-hosting platform Weebly, hawks Jeb-branded T-shirts, stickers, and—perhaps most geared to millennials—a Jeb-emblazoned flask for $35.
The organization's goals, though, are somewhat foggier. Millennials for Jeb balances a dual, seemingly at-odds mission of promoting the former Florida governor's latent presidential campaign and pushing Agnew's generation to get involved in politics, "whoever they vote for."
"The idea was to engage millennials, bring millennials in, and gather support behind who we think a candidate that supports our views, one, in supporting Jeb, and also engaging millennials, bringing them into the debate on 2016 and letting them decide for themselves who they want to support," Agnew said.
But Bush is Agnew's candidate, and he hopes his peers vote for him. Rattling off vague talking points, Agnew cites Bush's stances on immigration and Common Core, and his "proven" record on job growth as appealing to himself—and, he hopes, his peers.
Bush's experience as governor also gave him "a lot of leadership experience that members of Congress and past administration officials just simply cannot have," Agnew says, also noting Bush's moderate appeal. "He's just not going to pander to any base with political rhetoric. He's going to say, these are the positions that I believe in and if you don't support them, that's fine, you don't necessarily have to vote for me, that's your decision, but I'm not going to change who I am to win the election. And I really respect that."
Agnew plans to "create pro-Jeb content that we hope can go viral" on various social media platforms—Snapchat, Twitter, Facebook, Instagram—that will reach millennials in their natural habitats. He's not interested in radio or TV ads, the bread and butter of traditional super PACs, "as they do not cater to the millennial generation," his website says.
But he's also pledged to set aside 15 percent of all donations to go toward voter-registration efforts that "won't put any pressure" on millennials to vote for a specific candidate.