With the midterm elections less than a week away, politicians have resorted to a decidedly cuddly ad strategy: puppies.
It's been a season of particularly biting and record-breakingly expensive campaign ads, and candidates are using the dwindling time before the election to soften their battle-worn images. Rep. Tom Cotton, the Republican challenger for the Senate in Arkansas, is just the latest politician touting his love of cute dogs. In a spot released last week, he laments petty attack ads, then brings out the big guns"“or, in this case, a small dog: Cowboy, his wife's fluffy white puppy.
In the ad, Cotton doesn't get into his opponents' claims that he's against farmers, storm victims, or sick kids. But he's sure to make his views on puppies well-known, just in case voters in Arkansas have any doubts: "I do love puppies." Whew.
In Kentucky, a vicious Senate race has racked up a slew of negative spots, with Minority Leader Mitch McConnell and Democratic challenger Alison Lundergan Grimes constantly volleying attacks at each other. While both camps have kept baritone voice-over actors and composers with a penchant for ominous scores in business throughout the cycle, McConnell's latest ad may signal a shifting message.