Lilyan Maitan stands in a voting booth during the Republican primary election April 24, 2012 at St. George Greek Orthodox Church in Philadelphia, Pennsylvania. Turnout is expected to be low as Former Massachusetts Gov. Mitt Romney continues his campaign as the presumptive GOP candidate. Getty Images

This article is from the archive of our partner National Journal

Q: Which campaign trend are you paying closest attention to?

DEMOCRATS (90)

Hyper-targeted use of data: 32%Twitter-era media coverage: 9%Post-McCutcheon, post-Citizens United spending: 39%Trackers (almost) everywhere: 12%Other: 8%

Hyper-targeted use of data

"Will the Obama turnout machine work in a midterm?"

"This metric can swing low-turnout elections."

Post-McCutcheon, post-Citizens United spending

"Big Money is the new Big Story."

"The elephant in the room, or, better said, Iowa and North Carolina!"

"Remarkable that in past few months Democratic groups are keeping up with Kochdom."

"Big benefit to the GOP, thanks to their SCOTUS buddies!"

(Jessica Kourkounis/Getty Images)Trackers

"The unscripted 'gaffe' and instant upload changes more races than money, Twitter coverage, and targeting."

Other

"Political news shows—all of them!"

"Candidates still need a message to win."

Q: Which campaign trend are you paying closest attention to?

REPUBLICANS (91)

Hyper-targeted use of data: 50%Twitter-era media coverage: 4%Post-McCutcheon, post-Citizens United spending: 30%Trackers (almost) everywhere: 9%Other: 7%

Hyper-targeted use of data

"Dicing and splicing voters and surgically delivering messages is the new way to skin the political cat—especially in off-year elections."

"Everything else has reached near-zero marginal utility."

Post-McCutcheon, post-Citizens United spending

"The difference between today and 2010 or even 2012 is startling. There seems to be no race too small for a super PAC to weigh in on."

"Data is big, total spending is bigger."

"History tells us that the campaign that has the most ads usually, but not always, wins."

Trackers

"Trackers mean more chances for game-changing mistakes."

Other

"Political cable coverage; do any Democrat voters watch Fox News, do any GOP voters watch MSNBC? How do people who watch neither vote?"

. . . . . . . . . . . .

Democratic Political Insiders  Jill Alper, John Anzalone, Brad Bannon, Dave Beattie, Andy Bechhoefer, Cornell Belcher, Matt Bennett, Mitchell W. Berger, Mike Berman, Stephanie Bosh, Paul Brathwaite, Donna Brazile, Mark Brewer, Ed Bruley, George Bruno, Bonnie Campbell, Bill Carrick, Guy Cecil, Martin J. Chavez, Tony Coelho, Larry Cohen, Jerry Crawford, Jeff Danielson, Peter Daou, Howard Dean, Scott DeFife, Jim Demers, Tad Devine, David Di Martino, Debbie Dingell, Monica Dixon, Patrick Dorton, Pat Dujakovich, Anita Dunn, Jeff Eller, Steve Elmendorf, Carter Eskew, Vic Fazio, Peter Fenn, Scott Ferson, Jim Fleischmann, Tina Flournoy, Don Foley, Jeffrey Forbes, Vincent Frillici, Gina Glantz, Niles Godes, John Michael Gonzalez, Joe Grandmaison, Anna Greenberg, Stan Greenberg, Pat Griffin, Larry Grisolano, Michael Gronstal, Lisa Grove, Marcia Hale, Jill Hanauer, Dick Harpootlian, Paul Harstad, Laura Hartigan, Doug Hattaway, Mike Henry, Karen Hicks, Leo Hindery Jr., Harold Ickes, Marcus Jadotte, John Jameson, Steve Jarding, Jonathon Jones, Jim Jordan, Gale Kaufman, Lisa Kountoupes, Celinda Lake, David Lang, Penny Lee, Chris Lehane, Jeff Link, Bob Maloney, Jim Manley, Steve Marchand, Jim Margolis, Paul Maslin, Keith Mason, Susan McCue, Gerald McEntee, Steve McMahon, Tom McMahon, Phil McNamara, David Medina, Michael Meehan, Mark Mellman, John Merrigan, Michael Monroe, Steve Murphy, Janet Napolitano, David Nassar, Marcia Nichols, John Norris, Tom Ochs, Tom O'Donnell, Jeffrey Peck, Debora Pignatelli, Tony Podesta, Jefrey Pollock, Jack Quinn, Larry Rasky, Mame Reiley, Ed Rendell, Steve Ricchetti, Will Robinson, Steve Rosenthal, David Rudd, Ryan Rudominer, John Ryan, Michael Sargeant, Stephanie Schriock, Terry Shumaker, Sean Sinclair, Phil Singer, Erik Smith, Doug Sosnik, Greg Speed, Darry Sragow, Ken Strasma, Doug Thornell, Jeffrey Trammell, Ed Turlington, Rick Wiener, James Williams, JoDee Winterhof, Brian Wolff, Jon Youngdahl, and Jim Zogby.

GOP Political Insiders  Dan Allen, Stan Anderson, Gary Andres, Saulius (Saul) Anuzis, Rich Ashooh, Whit Ayres, Brett Bader, Mitch Bainwol, Brian Baker, Gary Bauer, David Beckwith, Paul Bennecke, Clark Benson, Wayne Berman, Brian Bieron, Charlie Black, Kirk Blalock, Carmine Boal, Jeff Boeyink, Ron Bonjean, Jeff Buley, Luke Byars, Nick Calio, Al Cardenas, Danny Carroll, Alex Castellanos, Ron Christie, Jim Cicconi, Jonathan Collegio, Rob Collins, Cesar Conda, Jake Corman, Scott Cottington, Jay Cranford, Greg Crist, Diane Crookham-Johnson, Fergus Cullen, Tom Davis, Mike Dennehy, Ken Duberstein, Debi Durham, Sara Fagen, Frank Fahrenkopf, John Feehery, Don Fierce, Mindy Finn, Carl Forti, Alex Gage, Bruce A. Gates, Sam Geduldig, Adam Geller, Benjamin Ginsberg, David Girard-diCarlo, Bill Greener, Jonathan Grella, Lanny Griffith, Janet Mullins Grissom, Doug Gross, Todd Harris, Steve Hart, Christopher Healy, Ralph Hellmann, Chris Henick, Terry Holt, David Iannelli, Ed Ingle, Jim Innocenzi, Clark Judge, David Keating, David Kensinger, Bob Kjellander, Ed Kutler, Chris LaCivita, Jim Lake, Steven Law, Steve Lombardo, Kevin Madden, Joel Maiola, Gary Maloney, David Marin, Mary Matalin, Dan Mattoon, Brian McCormack, Mark McKinnon, Kyle McSlarrow, Ken Mehlman, Jim Merrill, Lisa Camooso Miller, Tim Morrison, Mike Murphy, Phil Musser, Ron Nehring, Terry Nelson, Neil Newhouse, David Norcross, Ziad Ojakli, Jack Oliver, Todd Olsen, Kevin O'Neill, Connie Partoyan, Billy Piper, Van B. Poole, Tom Rath, Scott Reed, David Rehr, Tom Reynolds, Steve Roberts, Jason Roe, David Roederer, Dan Schnur, Russ Schriefer, Rich Schwarm, Brent Seaborn, Rick Shelby, Andrew Shore, Kevin Shuvalov, Don Sipple, Ken Spain, Fred Steeper, Bob Stevenson, Terry Sullivan, David Tamasi, Eric Tanenblatt, Richard Temple, Heath Thompson, Jay Timmons, Warren Tompkins, Ted Van Der Meid, Dirk van Dongen, Jan van Lohuizen, Stewart Verdery, Dick Wadhams, John Weaver, Lezlee Westine, Dave Winston, Ginny Wolfe, Fred Wszolek, and Matthew Zablud. 

Q: Which campaign trend are you paying closest attention to?

DEMOCRATS (90)

Hyper-targeted use of data: 32%Twitter-era media coverage: 9%Post-McCutcheon, post-Citizens United spending: 39%Trackers (almost) everywhere: 12%Other: 8%

Hyper-targeted use of data

"Will the Obama turnout machine work in a midterm?"

"This metric can swing low-turnout elections."

Post-McCutcheon, post-Citizens United spending

"Big Money is the new Big Story."

"The elephant in the room, or, better said, Iowa and North Carolina!"

"Remarkable that in past few months Democratic groups are keeping up with Kochdom."

"Big benefit to the GOP, thanks to their SCOTUS buddies!"

(Jessica Kourkounis/Getty Images)Trackers

"The unscripted 'gaffe' and instant upload changes more races than money, Twitter coverage, and targeting."

Other

"Political news shows—all of them!"

"Candidates still need a message to win."

Q: Which campaign trend are you paying closest attention to?

REPUBLICANS (91)

Hyper-targeted use of data: 50%Twitter-era media coverage: 4%Post-McCutcheon, post-Citizens United spending: 30%Trackers (almost) everywhere: 9%Other: 7%

Hyper-targeted use of data

"Dicing and splicing voters and surgically delivering messages is the new way to skin the political cat—especially in off-year elections."

"Everything else has reached near-zero marginal utility."

Post-McCutcheon, post-Citizens United spending

"The difference between today and 2010 or even 2012 is startling. There seems to be no race too small for a super PAC to weigh in on."

"Data is big, total spending is bigger."

"History tells us that the campaign that has the most ads usually, but not always, wins."

Trackers

"Trackers mean more chances for game-changing mistakes."

Other

"Political cable coverage; do any Democrat voters watch Fox News, do any GOP voters watch MSNBC? How do people who watch neither vote?"

. . . . . . . . . . . .

Democratic Political Insiders  Jill Alper, John Anzalone, Brad Bannon, Dave Beattie, Andy Bechhoefer, Cornell Belcher, Matt Bennett, Mitchell W. Berger, Mike Berman, Stephanie Bosh, Paul Brathwaite, Donna Brazile, Mark Brewer, Ed Bruley, George Bruno, Bonnie Campbell, Bill Carrick, Guy Cecil, Martin J. Chavez, Tony Coelho, Larry Cohen, Jerry Crawford, Jeff Danielson, Peter Daou, Howard Dean, Scott DeFife, Jim Demers, Tad Devine, David Di Martino, Debbie Dingell, Monica Dixon, Patrick Dorton, Pat Dujakovich, Anita Dunn, Jeff Eller, Steve Elmendorf, Carter Eskew, Vic Fazio, Peter Fenn, Scott Ferson, Jim Fleischmann, Tina Flournoy, Don Foley, Jeffrey Forbes, Vincent Frillici, Gina Glantz, Niles Godes, John Michael Gonzalez, Joe Grandmaison, Anna Greenberg, Stan Greenberg, Pat Griffin, Larry Grisolano, Michael Gronstal, Lisa Grove, Marcia Hale, Jill Hanauer, Dick Harpootlian, Paul Harstad, Laura Hartigan, Doug Hattaway, Mike Henry, Karen Hicks, Leo Hindery Jr., Harold Ickes, Marcus Jadotte, John Jameson, Steve Jarding, Jonathon Jones, Jim Jordan, Gale Kaufman, Lisa Kountoupes, Celinda Lake, David Lang, Penny Lee, Chris Lehane, Jeff Link, Bob Maloney, Jim Manley, Steve Marchand, Jim Margolis, Paul Maslin, Keith Mason, Susan McCue, Gerald McEntee, Steve McMahon, Tom McMahon, Phil McNamara, David Medina, Michael Meehan, Mark Mellman, John Merrigan, Michael Monroe, Steve Murphy, Janet Napolitano, David Nassar, Marcia Nichols, John Norris, Tom Ochs, Tom O'Donnell, Jeffrey Peck, Debora Pignatelli, Tony Podesta, Jefrey Pollock, Jack Quinn, Larry Rasky, Mame Reiley, Ed Rendell, Steve Ricchetti, Will Robinson, Steve Rosenthal, David Rudd, Ryan Rudominer, John Ryan, Michael Sargeant, Stephanie Schriock, Terry Shumaker, Sean Sinclair, Phil Singer, Erik Smith, Doug Sosnik, Greg Speed, Darry Sragow, Ken Strasma, Doug Thornell, Jeffrey Trammell, Ed Turlington, Rick Wiener, James Williams, JoDee Winterhof, Brian Wolff, Jon Youngdahl, and Jim Zogby.

GOP Political Insiders  Dan Allen, Stan Anderson, Gary Andres, Saulius (Saul) Anuzis, Rich Ashooh, Whit Ayres, Brett Bader, Mitch Bainwol, Brian Baker, Gary Bauer, David Beckwith, Paul Bennecke, Clark Benson, Wayne Berman, Brian Bieron, Charlie Black, Kirk Blalock, Carmine Boal, Jeff Boeyink, Ron Bonjean, Jeff Buley, Luke Byars, Nick Calio, Al Cardenas, Danny Carroll, Alex Castellanos, Ron Christie, Jim Cicconi, Jonathan Collegio, Rob Collins, Cesar Conda, Jake Corman, Scott Cottington, Jay Cranford, Greg Crist, Diane Crookham-Johnson, Fergus Cullen, Tom Davis, Mike Dennehy, Ken Duberstein, Debi Durham, Sara Fagen, Frank Fahrenkopf, John Feehery, Don Fierce, Mindy Finn, Carl Forti, Alex Gage, Bruce A. Gates, Sam Geduldig, Adam Geller, Benjamin Ginsberg, David Girard-diCarlo, Bill Greener, Jonathan Grella, Lanny Griffith, Janet Mullins Grissom, Doug Gross, Todd Harris, Steve Hart, Christopher Healy, Ralph Hellmann, Chris Henick, Terry Holt, David Iannelli, Ed Ingle, Jim Innocenzi, Clark Judge, David Keating, David Kensinger, Bob Kjellander, Ed Kutler, Chris LaCivita, Jim Lake, Steven Law, Steve Lombardo, Kevin Madden, Joel Maiola, Gary Maloney, David Marin, Mary Matalin, Dan Mattoon, Brian McCormack, Mark McKinnon, Kyle McSlarrow, Ken Mehlman, Jim Merrill, Lisa Camooso Miller, Tim Morrison, Mike Murphy, Phil Musser, Ron Nehring, Terry Nelson, Neil Newhouse, David Norcross, Ziad Ojakli, Jack Oliver, Todd Olsen, Kevin O'Neill, Connie Partoyan, Billy Piper, Van B. Poole, Tom Rath, Scott Reed, David Rehr, Tom Reynolds, Steve Roberts, Jason Roe, David Roederer, Dan Schnur, Russ Schriefer, Rich Schwarm, Brent Seaborn, Rick Shelby, Andrew Shore, Kevin Shuvalov, Don Sipple, Ken Spain, Fred Steeper, Bob Stevenson, Terry Sullivan, David Tamasi, Eric Tanenblatt, Richard Temple, Heath Thompson, Jay Timmons, Warren Tompkins, Ted Van Der Meid, Dirk van Dongen, Jan van Lohuizen, Stewart Verdery, Dick Wadhams, John Weaver, Lezlee Westine, Dave Winston, Ginny Wolfe, Fred Wszolek, and Matthew Zablud. 

This article is from the archive of our partner National Journal.

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