A new ad from a Republican group argues that women have been in a long, unhappy relationship with a man who spies on them, promised to "be better," and doesn't care about their needs: President Obama.
The 60-second Americans for Shared Prosperity ad compares the relationship between female voters (who overwhelmingly supported Obama in 2008 and 2012) to a bad relationship during a time when the NFL's domestic violence issues have received a lot of attention.
The commercial aims to speak to female voters by addressing their concerns beyond birth control — like national security, privacy, and the economy. California winery owner, millionaire, and head of AFSP John Jordan told Politico (one of the sites running the ad) that he didn't agree with Democrats' "war on women" talking point, but also felt that Republican groups haven't found the right way to get their message specifically to women.
One problem with the ad, however, is that in light of the recent NFL domestic violence uproar, it reads like an abuse story. Dr. Michael Bitzer, a politics professor at North Carolina's Catawba College, tweeted:
@nate_cohn it sounded like an abuse story (with NFL in the news, that's where my mind went)…and then it was very apparent it was Obama— Dr. Michael Bitzer (@CatawbaPolitics) September 21, 2014
Elias Isquith, an assistant politics editor at Salon, tweeted "Last thing I love about this @therickwilson ad is the way it mocks women in abusive relationships."