Cashing in on her enduring appeal, Sarah Palin launched her new channel, an online news site, and a community for people to discuss today's problems and come up with solutions, in her words. "I want to talk directly to you on our channel, on my terms," Palin says in the introduction. Politics aside, "our channel" is low budget, boring and about as bad as you expected.
Visually, the videos are uninspiring. In nearly every video Sarah Palin sits near a window in what looks like a rustic cabin, but might also just be her house. The walls are peach and clash with everything. Behind her is a globe, a wilderness bouquet, the stripes of a very tall American flag and giant bronze eagle in flight, mounted on an award.
The actual videos have an after-school special vibe, like a political Mister Rogers' Neighborhood, instead of something for adults. During her segment praising the Trans-Alaska Pipeline — an example of using our "God-given" national resources to "make the world a safer place" — Palin asks the viewer to "try to imagine a world without oil." If you're discussing the pros and cons of oil pipelines in America (like jobs, which Palin discusses, and oil spills, which she doesn't), asking adults to imagine all the oil in the world just disappeared seems like an insult to the viewer's intelligence.
That insult isn't as bad as the one she saves for undocumented immigrants. In her video on why "we can't be afraid of the scary 'i' word," Palin argues that the border crisis "makes sort of the battered wife go, 'no mas.'"