A new ad airing this week from Americans for Prosperity criticizes Democratic Sen. Mary Landrieu for failing to fix the scandal in the Veterans Affairs Department before implementing Obamacare, a novel tactic from the conservative third-party group as it seeks different ways to attack Democrats over the health care law.
The ad is part of AFP's new three-week, $940,000 TV and digital campaign in Louisiana, an effort that also includes another 30-second spot mocking Landrieu's inability to block new energy regulations. The group is also launching a three-week, $920,000 ad campaign in Arkansas against Democratic Sen. Mark Pryor, targeting his support of President Obama.
Combined, the nearly million-dollar buys in both states constitute one of AFP's largest single investments in the 2014 midterm elections for a group that's already spent tens of millions of dollars this cycle helping Republicans take the Senate. The ads, shared first with National Journal, also mark a continuing evolution for AFP as it begins more to focus more frequently on issues other than Obamacare to attack Democrats.
The spot likely to draw the most attention is AFP's criticism over the VA scandal, in which veterans at some of the department's facilities died waiting for medical care. It's notable not only for being one of the first ads to directly mention the VA controversy, but also for the new approach it takes to hammering Landrieu over her support of Obamacare.