When that happens, that's often good news for Democrats.
But the number of additional organizers we're fielding isn't nearly as ground-breaking as the way these resources will be deployed. We're centralizing legislative field efforts like never before, dramatically increasing standards all over the country and strengthening field culture across the board. In states where Democrats are only beginning to build their grassroots infrastructure, voters will experience more contact with volunteers for their local Democratic legislative campaigns or with the candidates themselves. In states where Democrats have long been able to deploy a strong core of volunteer activists, the average voter may not notice much difference. But behind the scenes, Grassroots Victory Program organizers will take advantage of years of Democratic progress in statistical analysis and experimentally tested field tactics to make sure every door a volunteer knocks on is a door that's most likely to provide an additional Democratic vote.
In swing states like Iowa and Nevada, where Democrats hold legislative majorities by just a single seat, this new organizing advantage may prove decisive in activating growing Latino and other minority communities, bringing them into the Democratic fold and the voting booth. But the Grassroots Victory Program's impact extends well beyond America's traditional swing states. The Grassroots Victory Program is also building field infrastructure in red states such as Kansas and Utah and emerging battlegrounds such as Georgia and Indiana.
Georgia, in fact, perfectly illustrates how Grassroots Victory Program organizers and Democratic legislative candidates can localize outreach to rapidly growing minority communities who've been marginalized by Republican leadership in these states. Nearly two-thirds of the Peach State's population growth in the past decade has come from African-Americans and Latinos. By 2016, Georgia is projected to add nearly 400,000 more eligible Latino, African-American, and Asian voters than it had in the last election. If our party reaches out at the individual level now and encourages more of these voters to participate in this year's midterm legislative races, Georgia Democrats can expand the Democratic voice in their Legislature and hasten the day when their state becomes a true presidential battleground.
We've passed the point of speculating about how demographic change may reshape America and begun to witness it. Layering a marriage of smart data and traditional organizing principles on top of that shift could produce a sea-change in state legislative politics this fall.
Michael Sargeant is executive director of the Democratic Legislative Campaign Committee, an arm of the Democratic Party charged with winning state legislative majorities for Democrats.
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