In March, Anthony Brown posted a photo of himself flexing his arms in honor of Zach Lederer, the student manager of the University of Maryland's men's basketball team who had just died of brain cancer. On Wednesday, Larry Hogan, Brown's Republican opponent for governor of Maryland, used that photo in a negative attack ad, sparking a partisan debate over whether the photo was fair game or in bad taste.
The photo was used at the end of a 40 second ad spoofing the "Most Interesting Man in the World" Dos Equis ads. After less than 24 hours after winning Tuesday's primary, Hogan and his campaign released the spot, which ties Brown (the current Lieutenant Governor) to everything from tax hikes to the state's busted Obamacare exchange. It ends with the photo and the caption "Stay Uninformed My Friends."
Who's uninformed? "Zaching," is based on Lederer's pose in a picture taken while he was in the hospital. According to The Washington Post the stance went viral — Justin Bieber, Dane Cook, Adam Sandler, Jay Leno, Hulk Hogan and dozens of regular people have struck the pose in support.