On Monday, the Republican National Committee contributed a community post to Buzzfeed criticizing Democratic donor Tom Steyer, reaching that huge, all-important voter demographic made up of Americans who care about campaign finance but also like things to be explained to them with Nelly GIFs.
On Tuesday, the RNC followed up by posting a "Missed Connections" entry on Craiglist from Steyer, or "Billionaire4Candidates," looking for Democratic candidates who want to "kill the Keystone Pipeline and completely abandon other significant job-creating projects."
In April, Steyer (who is, indeed, a billionaire) pledged to support anti-Keystone candidates with his largely self-funded super PAC during the midterm elections. In an open letter, Steyer wrote,
We stand ready, willing and able to support those members who have been threatened because they had the courage to stand up for our children and oppose the Keystone XL pipeline.
So yes, Steyer is a billionaire anti-Keystone activist, and the RNC doesn't like that. But campaigning against him because he wants to spend millions of dollars on an issue is a new strategy for Republicans.
Democrats have long attacked the GOP for its wealthy donors — Senate Majority Leader Harry Reid has made it his mission this year to bring up the Koch brothers whenever possible. In the past, Republicans have criticized these attacks by Reid and others as fanning the flames of class warfare, but now they're ready to call out Democrats for using high-powered billionaire donors, too. It's "hypocrisy on Steyeroids," the RNC claims. Michael Goldfarb, a consultant to major conservative donors, tells Kenneth Vogel at Politico, "The left has been demonizing our donors for years, but their own people are really exposed on this, so we're doing the same thing."
The real question is, will voters care? Democratic attacks on the Kochs have had mixed results, so far. Campaign finance just isn't a sexy issue, and photoshopping Steyer's head onto a musclehead's body isn't going to change that. (Which the RNC did for the Buzzfeed post. See right.)