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One detail in an article about President Obama's complex and faltering relationship with his family energized conservatives on Wednesday: Obama missed his aunt's funeral because he was playing golf. It could have been predicted. That aunt, Zeituni Onyango, has been a point of criticism against Obama since she first appeared, a week before the 2008 election.
Zeituni died earlier this month from longstanding health issues. As the Times' Jason Horowitz reports, "Mr. Obama helped pay funeral expenses and sent a condolence note, Ms. Onyango’s family members said, but the president did not attend, as he was golfing."
Golfing is something of a trigger word for the president's opponents; pairing it with the suggestion that Obama ignored family was too much to resist. The Drudge Report linked Horowitz's story ("Obama Skips Aunt's Funeral; Goes Golfing Instead…"), and it quickly echoed across social media. A scan of Twitter turns up a lot of reactions, most simply reiterating Drudge's headline or going a bit further (e.g., "President Selfie went all the way to Mandela's funeral but not his own aunt's, because golfing," from hale_razor; "Heart of stone," from Brian_Sussman).