Although St. Patrick's Day may be known as the most drunken holiday of the year, organizers of St. Patrick's Day festivities in Boston and New York City have lost favor with the beer companies that normally sponsor them.
It all started when Mass Equality, a group representing gay veterans, applied to have a float in Boston's St. Patrick's Day parade. Parade organizers at first accepted Mass Equality's application, but then rescinded the offer. After public outcry, organizers said that Mass Equality could march in the parade but could not display any pro-LGBT signs.
In protest of the parade organizers' decision, Boston Mayor Marty Walsh did not participate in his city's parade on Sunday. And on Monday, New York City Mayor Bill de Blasio, along with the city council, did not join the St. Patrick's parade.
Gay-friendly bars in Boston and New York City called on beer companies to boycott the St. Patrick's Day parades with them. Sam Adams — a longtime parade sponsor — complied, dropping its sponsorship of the Boston and New York City parades. Then, Heineken dropped its support for the New York parade. "We believe in equality for all. We are no longer a sponsor of Monday's parade." a Heineken spokesman told CNBC on Friday.