As it turns out, when you produce a film that isn't sparing in presenting the horror that was the slavery, it makes people uncomfortable. And that discomfort can prompt them to do and say things that are dumb.
We'll begin, as so many "someone said something dumb in the wake of a racially-inflected moment" conversations do, with Rush Limbaugh. On his radio program on Monday, Limbaugh declared that there was one main reason that 12 Years A Slave won Best Picture: Because it was about slavery.
"There was no demonstrable political preaching from anybody," Limbaugh said about the awards program, with the exception of host Ellen DeGeneres' joke that either the movie would win the top honor or all of the Academy voters were racist. There's an element of truth in every joke, Limbaugh said. "There's no way that movie was not going to win. … It didn't matter if it was good or bad. (I haven't seen it.) It had the magic word in the title: 'Slave.'" Emphasis added, just for kicks.
For the record, IMDB has 200-plus movies that have that magic word in the title. One of them has won the Best Picture Oscar. Or looking at it the other way: 86 movies have won the award. One has included the magic word. Some magic!