The 'too long, didn't watch' version of the administration's latest video campaign is: If you love your mom, you'll get insurance. Plus, celebrity endorsements!
The White House's latest attempt to combine viral videos, famous people, and guilt-tripping is the #YourMomCares campaign, where Jonah Hill's mom Sharon Feldstein and Adam Levine's mom Patsy Noah sit in a kitchen and talk about how much stress their kids caused them over the years. "Adam always made me do his dirty work," his mom says at one point. We're assuming she doesn't mean this video, but Adam Levine was one of the celebrity ambassadors announced back in December to promote Obamacare.
It's Hill's mom who really pushes the guilt. "Trust me, us moms put up with a lot," she says, "but one thing we should never have to put up with is our kid not having health insurance." And later, "Seriously, do you want your mother to have a nervous breakdown? ... Taking care of yourself so your mothers can sleep and have a nice life after all they've done for you is not too much to ask in my opinion." If President Obama chatting with Zach Galifianakis didn't convince you Obamacare is cool, maybe Jonah Hill's mother will convince you that you're a horrible person.
The video ends with a message from the Mom-in-Chief herself: your mom bugs you because she cares. In October, Michelle Obama submitted an op-ed for Yahoo Shine that appealed directly to mothers. "Every mother in this country deserves this kind of security for herself and for her family," she wrote, referring to the time Sasha was hospitalized for meningitis. (The Obamas' insurance covered it).
But that was aimed at moms, and getting them to nag their children directly. Apparently they weren't doing a good enough job. As the most recent enrollment numbers show, young people are still not signing up at the rate the administration would prefer — only 25 percent were in the 18-34 range, when that number should be close to 40 percent to hit targets. It's not the only goal Obamacare is trying to hit (the administration is also reaching out to Latinos) but for the economics of the system to work, the administration has argued that a good mix of healthy young people is more important than seven million enrollments. It would be hard to spin not hitting either mark. And just imagine how disappointed those celebrity moms would be.
This article is from the archive of our partner The Wire.
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