The 'too long, didn't watch' version of the administration's latest video campaign is: If you love your mom, you'll get insurance. Plus, celebrity endorsements!
The White House's latest attempt to combine viral videos, famous people, and guilt-tripping is the #YourMomCares campaign, where Jonah Hill's mom Sharon Feldstein and Adam Levine's mom Patsy Noah sit in a kitchen and talk about how much stress their kids caused them over the years. "Adam always made me do his dirty work," his mom says at one point. We're assuming she doesn't mean this video, but Adam Levine was one of the celebrity ambassadors announced back in December to promote Obamacare.
It's Hill's mom who really pushes the guilt. "Trust me, us moms put up with a lot," she says, "but one thing we should never have to put up with is our kid not having health insurance." And later, "Seriously, do you want your mother to have a nervous breakdown? ... Taking care of yourself so your mothers can sleep and have a nice life after all they've done for you is not too much to ask in my opinion." If President Obama chatting with Zach Galifianakis didn't convince you Obamacare is cool, maybe Jonah Hill's mother will convince you that you're a horrible person.