In case you'd forgotten about Hillary Clinton's maybe-I'm-not-but-I-definitely-am campaign for the presidency, a well-timed Super Bowl tweet was there to remind you. So was the pre-game interview between President Obama and Fox News' Bill O'Reilly. No wonder Democrats are worried about breathing room between now and 2016.
It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl— Hillary Clinton (@HillaryClinton) February 3, 2014
It's not really a joke to call Clinton's tweet — which got tens of thousands of retweets and favorites — an ad. It was timed perfectly amidst the rest of the highly-considered tweets from other established brands, and had its intended effect immediately: wide distribution and accolades. JC Penney and Cheerios should be so lucky. The sports site SB Nation said Clinton "improbably sends the best Super Bowl tweet." There was nothing improbable about the tweet, anyway.
The Wall Street Journal reports that other Democrats are afraid Clinton's ability to demand attention will make it that much harder for them to do so. "There's no question that the Hillary movement is taking the oxygen out of the air for every other potential candidate," said former Bill Clinton staffer-turned-pundit David Gergen.