Gerald M. Rafshoon, Carter's White House communications director, recalled, "After the hostages were taken, it really became impossible to think about your priorities or themes. After Nov. 4, 1979, we never had a meeting with the president when he didn't have that on his mind." Stuart Eizenstat, Carter's chief domestic policy adviser, complained of "a tremendously strained atmosphere" as the crisis blocked action on other agenda items. "There was an enormous diversion of presidential time and attention from a whole variety of issues.... It was a very difficult, tense, and unhappy time." The White House chief of staff, Hamilton Jordan, lamented that he was "totally preoccupied with the hostage thing" to the detriment of other priorities.
When Ronald Reagan succeeded Carter in the White House, some of his aides saw the same thing developing when controversies arose over Iran-Contra or Chief of Staff Donald Regan. With the Carter experience in mind, aide Michael Deaver showed some "tough love" toward his boss, demanding that Reagan "fire somebody" or move on. "If we get too deeply into this," he told the president, "we're going to have a serious problem, once again diverting us from our real goals." When Reagan balked, Deaver insisted, telling him, "You're going to get stuck in this forever."
Indeed, that is the danger facing today's White House. Obama can take Deaver's advice, hold aides accountable, fix the website, and move on with his agenda; otherwise, he risks getting "stuck in this forever." At stake are both his second term and his reputation.
Appreciating that, David Axelrod, the former Obama aide who has long been one of his closest confidants, believes the White House has absorbed the lessons of past stumbles. But he thinks bouncing back will require more time and discipline. "They've sort of hit the nadir, and the website is going to get better. I think you see signs of that already," he told National Journal. But the challenge is great. "If you look back, right from the beginning of the year, there has been a series of events — shootings, natural disasters, international events, the shutdown, and the self-inflicted wounds of the website — all of those have conspired to take him off the main message."
That main message is the economy. Republicans may mock what they deride as repeated "pivots" to the economy. But Obama has always benefited from reminding Americans that jobs are his highest priority and by championing programs to benefit the middle class. "That," says Axelrod, "is home base. But it is very hard to deliver that message in a sustained way when events keep taking you off. So you have to have the discipline to stick with your message." Additionally, he acknowledges, you have to understand that you can't control news coverage. "As intent as the media is now on this health care issue, it is hard to get to other issues. That is not to say you shouldn't try."