Let us be inclusive in our condemnation: "Social media" staffers who work for for-profit organizations should never tweet or craft Facebook posts about holidays. Doing so in response to Veterans Day is particularly obnoxious and should result in immediate termination. But it does help show why these efforts are always horrible.
Veterans Day, for those who are not residents of the United States, is our national version of Armistice Day or Remembrance Day. It's slightly different than Memorial Day, the May holiday during which we remember those who died in military conflicts. Veterans Day is a broader recognition and appreciation of the service of members of the military, living or dead. Don't take it from us. No one conveys the meaning of the day more clearly than the guy who played Superman in a movie that didn't do that well at the box office.
A special thank you to all our troops. Happy Veterans Day! pic.twitter.com/9WlqjNAdls— Man of Steel (@ManofSteelMovie) November 11, 2013
See, Man of Steel comes out on Blue-Ray™ and Digital HD© on Tuesday. So the people that are responsible for selling those products decided that a good way to remind people that 1) the movie existed and 2) they might want to buy it was to make a tweet showing the star of the movie standing in front of an American flag. And so here we are. As of writing, this tweet has been retweeted 185 times.