While discussing a Businessweek article assessing online response to health care reform — a response which has been heavily critical — the panel at Morning Joe wasn't worried. After all, host Joe Scarborough pointed out, people on Twitter also hated his salmon-colored pants. His "gay pants." Ergo: Obamacare will be fine, apparently.
The article, by Businessweek's Joshua Green, used analysis of Twitter sentiment from Kantar Media's CMAG as its focal point.
Bottom line: Most people hate it. “Conservative critics of President Obama’s signature healthcare law dominated Twitter conversation about the issue for the 30-day period ending August 4,” Elizabeth Wilner of CMAG wrote in an analysis of the newest findings.
And then the caveats start flowing. There's the fact that the tweets included in the analysis were heavily from the South, Mid-Atlantic region, and Midwest — areas not exactly known for their robust support of the president. Since most of the programs haven't gone into effect yet, it's unlikely that those who've seen a lot of benefit from them would be very vocal online. Green also points out that even when Twitter is flooded with opinion on a subject, that doesn't necessarily mean that the public at large is. His example? Sharknado, an example he repeated during the Morning Joe segment.