The White House wants Latina mothers to nag their sons. Young Hispanic men make up a large portion of the uninsured in the U.S., and strategists figure the best way to get them to enroll in Obamacare is to have their moms bug them about it. In a speech to the National Council of La Raza on Tuesday, Michelle Obama said, "We all have the power and the urgent responsibility to get after our young people and get them to sign up. Because while they may roll their eyes for a moment, we know that when mama and abuela speak, they listen. That's where you come in."
The Obama administration wants 2.7 million young people to enroll in Obamacare once the state insurance exchanges open on October 1. If young people don't enroll, premiums will go up because only the elderly and sick sign up, and then young people will have even less motivation to enroll. (This is what happened in New York.) Why young Latinos? Because Latinos have the highest rate of being uninsured among all ethnic groups — perhaps one reason they were more likely to favor Obamacare in election polling. Why young Latino men? Because as The Washington Post explained earlier this month, the Obama administration's campaign to sell Obamacare has figured out that the healthy young people who need to be persuaded are "overwhelmingly male" and "majority nonwhite." A third of them live in California, Florida, or Texas.