An entrepreneur who left a major corporation -- and the security of its health insurance -- and now runs his own small business writes in with a view that needs to be kept in mind as the Obamacare exchanges get started: how any little thing that goes wrong in the launch will be seen as a tell about the eventual quality of the overall program. The business owner in question is hoping to switch over to insurance obtained through the Affordable Care Act exchanges in January, after they are up and running and his COBRA runs out.
Mainly, though, he was just displeased to find that the exchanges that he supports and hopes to use, created by the president he voted for, could not achieve the first most basic task of product launch without sending out an erroneous link. He writes:
I think we need a single payer system but if the SSA can't send out an email link correctly, how exactly are they supposed to run healthcare? At minimum this was bad optics and fodder for their critics. (I received this message this morning and again now w/ corrected links. I replaced my email address in copy below w/ generic one.)
The first version was worded identically -- correction excepted -- but the link wrapped around www.HealthCare.gov took those who clicked through to this SSA page:
According to the source code, someone made a very basic error in processing the original link, probably just cutting and pasting the wrong thing in the wrong place.
<div> </div><div><font face="Calibri, sans-serif" size="3"><u>Again -- this is a common form of error. But with expectations and nerves about joining the new exchanges running as high as they are right now, every little thing counts. And is being counted.
<b>Affordable H</b></u><u><b>ealth</b></u><u><b> Care</b>
</u></font></div><font color=#550055><div><font face="
Calibri, sans-serif" size="3">
Need health insurance or know someone who does? Thanks to
the Affordable Care Act, more Americans now qualify to get
coverage that fits their needs and budgets. Visit the
Health Insurance Marketplace at
<a rel="nofollow" href="http://links.govdelivery.com/track?
</i></a> or call <b>1-800-318-2596</b> to get more
Here's the correct page -- and link.
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