What do cat pictures and GIFs have to do with Republican politics? Not a whole lot, at least right now. But beginning next week, that'll change.
Staffers at the National Republican Congressional Committee are finishing up a site redesign that'll likely be rolled out this weekend. The new NRCC.org does away with all the typical features of a political website, emulating instead the style of the Web juggernaut whose top headlines currently include "10 Easter Bunnies Straight From Hell" and "14 Photos Of George W. Bush Touching Bald Men's Heads."
- Who Gets the Colbert Bump?
- Which Republican Senator Will Support Gay Marriage Next?
- Is Chained CPI the Wrong Solution to the Right Problem?
Yes. They're going to copy BuzzFeed.
"BuzzFeed's eating everyone's lunch," said NRCC spokesman Gerrit Lansing. "They're making people want to read and be cognizant of politics in a different way."
The committee spent hours poring over BuzzFeed's site map and layout, studying how readers arrived at its landing pages and bounced from one article to the next. Unsurprisingly, a ton of traffic came from social media -- but a lot of it also seemed to come from the site's sidebar, said Lansing. So the NRCC's redesign includes a list of recent and popular posts.