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In order to make the case that only she, Sarah Palin, can stand up to the consultants and money men and the "big, bad media," a new ad features nearly 20 media outlets in its pitch to send money to her PAC.

The ad is meant to encourage people to get involved with SarahPAC, Palin's political action committee/bid for ongoing political relevance. Over the two minutes and 27 seconds it runs, more than a minute is spent showing clips of media entities praising Palin's political savvy. Also squeezed in: Palin suggesting that consultants and PACs and the media don't know what they're doing.

Here's the spot. It is called "Loaded for Bear," and ends with a bear roaring, presumably just before it is shot.

The mention of the "big, bad media" comes at the 0:37 mark. She says it while the video shows footage of Palin surrounded by members of the media, as below.

"Don't let the big consultants, the big money men, and the big bad media scare you off," Sarah Palin says. Then the video segues into a CNN clip.

By our rough calculation, one-third of the ad features video from news coverage, images from news outlets, or voiceovers from media personalities. It references nearly 20 media outlets, as follows:

ABC News

ABC affiliate Channel 15

A Blogspot blog

Specifically, this one.


CBS News

The San Francisco Chronicle

This headline is referring to the state of California, and dates to the fifth month of Obama's presidency, but whatever.


Multiple times.

The Daily Beast

Fox News

Also multiple times.

Huffington Post


NBC News



WPBF Channel 25

Wall Street Journal

A real newspaper

A fake newspaper

This guy

The moral of the ad is as follows: The media is a horrible, horrible thing, unless it is saying nice things about you. Also: Please send money.

This article is from the archive of our partner The Wire.

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