He tried to make the idea sound bipartisan: "Working folks shouldn't have to wait year after year for the minimum wage to go up while CEO pay has never been higher. So here's an idea that Governor Romney and I actually agreed on last year: let's tie the minimum wage to the cost of living, so that it finally becomes a wage you can live on." (You can see Romney calling for the minimum wage to be indexed to the CPI or another inflation index here.)
On Wednesday, House Speaker John Boehner quickly -- and predictably -- shot the idea down, as Republicans have with so much minimum-wage-increase talk in the past. "Listen, when people are asking the question 'Where are the jobs?' why would we want to make it harder for small employers to hire people? I've got 11 brothers and sisters on every rung of the economic ladder. I know about this issue as much as anybody in this town," Boehner said. The speaker in 2006 opposed raising the federal minimum wage to its current $7.25 an hour from $5.15; the last national minimum-wage hike through legislation came in 2007, when Democrats still controlled the House.
Sen. Marco Rubio of Florida, who delivered the GOP rebuttal to the State of the Union and has emerged as a prominent new face for the party, also dismissed the proposal. "I don't think a minimum-wage law works," he said on CBS's This Morning.
So why did Obama bring the issue up, knowing it would be a hard sell in the GOP-controlled House -- and even in the narrowly Democratic Senate, which is already grappling with the hot-button issues of immigration, gun control, and climate change?
The answer is that it's good politics for Obama and the Democrats to put the GOP in the position of opposing a popular economic measure that has particular appeal to Hispanics and women ("nearly two-thirds of minimum wage workers," according to the National Women's Law Center), two groups the GOP is increasingly trying to woo. And it's good politics to do so just as Republicans are struggling to make some long-deferred compromises on immigration, in part in hopes of helping a future national Republican candidate perform better with Hispanics than did Romney in November. And also: It will give Democrats something to run on in 2014.
As Obama and the Democrats meet with more success in Congress -- especially if there's a real immigration deal -- and as Republicans increasingly highlight a small but diverse group of next-generation GOP leaders from modest circumstances, such as Rubio, Democrats are going to need a fresh wedge issue on which to cast the GOP as the party of the rich, the already-established, and the intransigent. The minimum-wage fight will be clarifying, even if it's not one Democrats can expect to win any time soon.