ABC and Univision hope to fuse with English-speaking Hispanics on its forthcoming 24-hour news and entertainment channel, aptly called Fusion, the companies announced Monday.
The channel is aimed at a young and fast-growing cohort balancing ties between a foreign heritage and an American identity. About 40 percent of Hispanics in the U.S. were born elsewhere, and the demographic's median age is 28.
(Related Next America Story: Networks Vie for Pieces of $1 Trillion Hispanic Market)
"Our goal is for this young, vibrant, and media-hungry audience to come to Fusion to be informed, entertained, and empowered. It will be fresh, fun, and optimistic and of great interest to Latinos and non-Latinos alike," Ben Sherwood, president of ABC News, said in the press release.
Fusion, based in Miami and expected to launch no earlier than midsummer, faces stiff competition from other networks as much as from the digital space.
MundoFox, a cable network that debuted in August, is primarily for Spanish-speakers, but it does some content in English and aims at the valued 18-34 demographic. NBC Universal, now owned by Comcast, has invested deeply in Telemundo, which is billed as a bilingual channel and reported 30 percent more election-night viewers in 2012 than 2008.
While advertisers are attracted to the size and age of the market, Hispanics earn about 30 percent less than others in the U.S.: The median U.S. Hispanic household income is $37,800, compared with the U.S. median of $52,800.
The New York Times also cites Telemundo numbers that indicate Latinos are more likely to watch videos on the Internet than on TV, at 68 percent.
(Related Atlantic Story: Fear of a Cord-Never Generation)
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.