Obama's campaign team Obama for America is going to get a big makeover this weekend as a "501(c)4 social welfare group," which means it's an advocacy group that can accept extremely large anonymous donations — not unlike Karl Rove's Crossroads GPS.
The L.A. Times's Matea Gold first reported that Obama for America would reorganize itself as a 501(c)4 social welfare group, which is a really fancy, technical term for a non-profit advocacy group. The idea the group will help Obama keep fighting the good fight in the Capital by using most of the resources assembled during the long campaign, like organizing tools and voter data. Certain kinds of valuable information might get housed under a different legal entity so it can still be used by the Democratic National Committee and any future Democratic campaigns.
The changes won't be officially announced until Obama supporters and former campaign employees arrive at the Obama Campaign Legacy Conference in Washington on Sunday. The group will probably not keep the name Obama for America, though no one knows what the new name is yet. We're hoping for the Blue Ivy Obama Super PAC.
So, how big of a deal is this for the Obama administration? Huge, if you ask strategist Joe Trippi. "This just dwarfs any part of the Democratic coalition," said Trippi. "This is the biggest leg of the stool. There are really significant implications in terms of the permanent power center within the party."