The talk radio host is the voice of a coalition totally oblivious to how its racially-charged rhetoric sounds.
Rush Limbaugh is confused.
He just can't understand why the Republican Party has so much trouble with blacks, Hispanics and women. Here's how he put it on his nationally syndicated radio show, channeling the way that a lot of conservatives are feeling after looking at the demographic breakdown of Election 2012:
We have achieved, brilliant, highly accomplished African-Americans, blacks, Hispanics, you name it, throughout the Republican Party. They serve in office. Many of them are CEOs. It doesn't count. It doesn't count in the media. It doesn't count in the Democrat Party [sic]. It doesn't count with Obama voters about whom it is said that stuff matters most. It doesn't count. Why not? Why, putting it somewhat coarsely, why doesn't the Republican Party get credit for Condoleezza Rice? Why doesn't the Republican Party get credit for Marco Rubio? Why doesn't the Republican Party get credit for Suzanne Martinez?
How is it that Michele Bachmann, a highly achieved woman, barely, barely ekes out reelection, and Jesse Jackson Jr. at the Mayo Clinic going through everything he's a going through, wins in a landslide? I could throw these examples up to you all afternoon. Why don't those people, why don't the Marco Rubios, the Allen Wests -- what a great man. What a great American. Allen West, what a great role model. Clarence Thomas. Herman Cain. None of it counts. Don't tell me the Republican Party doesn't have outreach. We do. But what are we supposed to do now? In order to get the Hispanic or Latino vote, does that mean open the borders and embrace the illegals? I want you to think about this. Is that what this means? Is that what the Republican establishment means? We've gotta reach out to Hispanics, is that what they mean? If we're not getting the female vote, do we become pro-choice? Do we start passing out birth control pills? Is that what we have to do?
There's no single way to make the Republican Party more appealing to blacks and Hispanics. But talk like this never ceases to amaze me with its incredible lack of self-awareness. Just what is it that Republicans like Limbaugh have to do? Here are a few useful changes that the most popular conservative entertainer in America could make to stop turning off so many black voters:
1) Stop saying things like, "Why doesn't the Republican Party get credit for Condoleezza Rice?"
2) Stop the shameless race-baiting, like telling listeners, "Obama's America, white kids getting beat up on school buses now. You put your kids on a school bus, you expect safety but in Obama's America the white kids now get beat up with the black kids cheering, 'Yay, right on, right on, right on, right on,' and, of course, everybody says the white kid deserved it, he was born a racist, he's white."