For cultural, commercial, intellectual, and political reasons, it is tricky for members of the press, especially those in organizations that still quaintly think of themselves as "mainstream," to decide that they, rather than elected leaders, should announce what "matters" to the public. But they do it all the time. The push-and-pull of the press "leading" versus merely "reflecting" public opinion has gone on for a very long time, on a very wide range of issues.*** In this article Stephenson admits all the difficulties but still argues, fiercely, that it's time for the established media to do more.
This is an angry, polemical piece, which says both good and bad things about many specific people in the media -- including us here at The Atlantic, where Stephenson once worked (he was deeply involved in the creation of The Atlantic's original web site) and still has many friends. At a time when both parties are saying that this is an "exceptionally important" election, yet neither will even discuss an issue that (I contend) will loom larger in historical accounts of this era than 99 percent of what is discussed in speeches, news analyses, and debates, this article is worth reading and thinking about. And after a "historic" hurricane, following a historic drought and heat wave, following historic rains .... Stephenson said in a note to friends that it was the "hardest thing I've ever written." It is not comfortable to read, and I have various things to say about the Atlantic's long-term performance on this issue; but I am glad he wrote it.
* The Phoenix unfortunately portions the piece out in eight separately clickable chunks, with no "single-page" option. You could support their online ad model by clicking through all eight. Or you could try the "article print" ruse.
** Still-relevant historical example: LBJ's decision to go ahead and
support civil rights legislation in the Martin Luther King era, despite
the likelihood that it would switch the previously Democratic "Solid
South" to a solid Republican stronghold.
*** It's more than I can get into now, but in widely varying ways the press
has "led," "reflected," and "lagged" on issues ranging from slavery, to
worker mistreatment and workplace safety, to immigration, to environmental protection, to race relations, to today's "debt crisis." The history of press "leadership," good and ill, on the sequence of U.S. wars from the one against Mexico in the 1840s, through the Civil War and the war with Spain, through the two 20th-century world wars to Korea and Vietnam, and on to the CENTCOM wars of the moment and the open-ended "war on terror," is its own important both heartening-and-discouraging theme.