A bit farther toward the fringes you've got the birthers.
Just now, the GOP nominee was exposed as believing, or pandering to donors who believe, that the 47 percent of Americans who vote Democratic are the same 47 percent of Americans who pay no income taxes. That is demonstrably false, but many on the right have lined up behind his remarks, and started to shame co-ideologues who dared to criticize the Republican standard-bearer.
Breitbart.com has spent much of the Obama Administration giving its readers the impression that ACORN, the board of NPR, and the question of whether or not the NAACP is racist are urgent priorities for the right. In doing so, it elevated a young man with a hidden camera who tried to lure a female reporter on a boat, intending to seduce her on hidden video and then humiliate her with the footage. Despite that, the young man remains a hero to many movement conservatives.
For them, the ends justify the means.
Choosing what spot to occupy on the ideological spectrum is not what the right should be worried about, important though it surely is. It scarcely matters if the GOP starts titling three more degrees toward social conservatism, or fiscal conservatism, or libertarianism, or centrism, if that agenda is shaped and pursued by a coalition incapable of adjudicating arguments on their merits, or separating fact from fantasy, or maintaining the most basic ethical standards.
This truth was evident during the GOP primary, where voters were presented with unacceptable candidates as diverse as the right itself. So broken are the information outlets Tea Partiers in particular use to assess reality that for months they took Sarah Palin, Herman Cain, and Newt Gingrich seriously as potential or actual presidential contenders. They had every opportunity to see the respective character flaws of these figures; they were mostly self-evident, and persuasively described in great detail by the political press. Ah, but that's the liberal media talking. With that phrase, any huckster can short-circuit the Tea Party reality-assessing apparatus for months. And while movement conservatism has failed for decades to shrink government, it has succeeded spectacularly in creating jobs for hucksters in the private sector.
The civil war the right needs is one waged against the hucksters, whether they're in the marketplace of ideas or the marketplace itself. Victory would mean establishing norms that would've made Roger Ailes too ashamed to air all those months of Glenn Beck; that would've made the Claremont Institute mortified to give Rush Limbaugh a statesmanship award; that would've made Matthew Continetti cringe at the idea of a modeling a conservative publication on what he disdains about liberal publications; norms that would've caused Erick Erickson to apologize for his absurd parade of indefensible statements before it complicated his successful effort to start a CNN gig; and that would make Mitt Romney embarrassed to stand in front of donors uttering untruths.