San Antonio Mayor Julian Castro, fresh from his keynote speech at the Democratic National Convention, said on Wednesday that Democrats as well as Republicans need to do a better job of reaching out to Hispanics.
"I would say that both parties historically probably didn't do a good enough job of outreach to the Latino community and cultivating outreach to the Latino community," said Castro, speaking at a National Journal/Univision/ABC News event in Charlotte.
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He added that campaigns need to speak to second- and third-generation Latinos in English, which tends to be their dominant language. He called that demographic "one of the most untapped segments" of voters.
"The campaigns have not been speaking with advertising to that group of folks, because generally folks think that they have got to advertise in Spanish and that's hitting the Latino vote, and then they don't want to mix their messages in English," he said.
Speaking at the same event Rep. Xavier Becerra, D-Calif., vice chairman of the House Democratic Caucus, acknowledged that Democrats need to do a better job of elevating Latinos to nationwide and statewide offices.