First, he saved the Salt Lake City Games. Then he commissioned souvenirs to remind everyone he'd done so.
Meanwhile, the president is taking personalized fundraising to ever more absurd levels. For example, here's the first line of today's cash plea, which bears the overly familiar subject line, "Hey." Why should you give to Obama? Not health care, taxes, or financial reform. It's a personal milestone:
My upcoming birthday next week could be the last one I celebrate as President of the United States, but that's not up to me -- it's up to you.
These emails, like Obama, are getting old. Is it August yet?