Washington state's Republican attorney general, Rob McKenna, released his first television ad of the gubernatorial campaign over the weekend, introducing himself — and his family — to voters. In the ad, McKenna attempts to sum up his campaign: "A new direction for Washington. Reform state government. Make it leaner, more efficient."

McKenna's spot, a fast-paced dialogue with his wife and four children, highlights his commitment to small business and education, two of the main focal points of his race against former Democratic Rep. Jay Inslee.

McKenna's ad, which will run in the conservative Yakima and Spokane markets as well as in the Seattle area, comes just two weeks after Inslee released a positive, introductory spot of his own. Inslee, who resigned from Congress in March to run for governor, and McKenna are competing to replace Democratic Gov. Christine Gregoire, who is retiring after two terms.

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