Now, Texas and Bush family observers wonder if his time is drawing nigh. As soon as 2014, they speculate, he could run for Congress or state office in Texas.
In Washington this week to tout a new partnership on young voter outreach, Bush proved adept at the political art of coyly encouraging such speculation. "I'm weighing that in my own mind," he said of his political future. "I'm not specifically looking at anything right now, but yeah, I'd be open to it."
He would, he said, want to do it on his own terms, not the strength of his famous name.
"My family has always said ... if you're going to get into politics, do it for the right reasons, not because you've got to carry on something," he said. After graduating from Rice University, he noted, he "taught in an inner-city high school," then became a lawyer, launched an investment company and joined the military. At this point, he said, he's focused on his business, his marriage, and hopefully having kids.
"So I don't know," he said modestly, having swiftly and skillfully recited his sterling political resume. "I'm drawn to public service. I love politics, but from the sidelines."
"He has intellect, personality, good looks, business experience, military service, is bilingual and half Hispanic, and the family connections don't hurt."
For now, that is. Bush's Maverick PAC recently transformed from a Texas to a federal committee, and on Tuesday it announced an initiative to work with the YG Action Fund -- the super PAC extension of House Majority Leader Eric Cantor's political operation. Together, they hope to bring young voters and donors into the GOP fold -- a $5 million "effort to mobilize and elect the next generation of conservative leaders." He also has a Texas PAC that recruits Hispanic GOP candidates and frequently speaks on the need for a more moderate GOP line on immigration. (The current Republican nominee, Mitt Romney, has been outflanked by President Obama on immigration, Bush said Tuesday, but still has "an opportunity to lead" if he will "be aggressive" on the issue, perhaps by embracing the proposals of Senator Marco Rubio.)
Add up these efforts and it's clear that Bush is his family's missionary to the next American generation, the embodiment and bid for relevance of the multigenerational political clan. He's building a national network of up-and-coming Republican donors and, with his work to bring the party's message Latinos, bridging its widening gap with the demographic that stands to be pivotal to its future electoral prospects.
"If George P. ever runs, you better believe he will be a Republican that carries the Hispanic vote," says his friend Ana Navarro, a Republican consultant in Florida who is close to Jeb Bush. "He gets inclusiveness and the big-tent thing."
Navarro calls Bush "the real deal and a complete package -- has intellect, personality, good looks, business experience, military service, is bilingual and half Hispanic, and the family connections don't hurt."
Having been an up-and-coming political scion practically his whole life, Bush seems to finally be on the brink of stepping into his destiny, and if this is bad news for opponents of dynastic politics, it is music to the ears of Bushworld.
"A lot of his dad's friends would love to see him run for office," Navarro said. "I hope he gets around to it soon, so we're not all too old and tired to help on one of his campaigns."