Why are the presidential candidates spending so much time raising so much money? To buy TV ads. In Ad Watch, we review the results of their heroic efforts as they come out. Today: Mitt Romney says President Obama's attacks are unfair because Hillary Clinton said so, and the Koch brothers-backed group Americans for Prosperity spends $9 million attacking Obamacare the day after the Supreme Court ruling.
The Ad: Mitt Romney, "Shame on You"
The Issues: Obama's attacks on Romney, and more broadly, his character.
The Message: You can't believe Obama's attacks on Romney, because Hillary Clinton got really mad at Obama's ads during the 2008 Democratic primary. "Shame on you, Barack Obama," Clinton says in her old shorter haircut.
Who'll See It: TV watchers in Colorado, Iowa, Nevada, North Carolina, Ohio, and Virginia, Politico says.
Who It's For: The PUMA -- a rare species of voter rarely spotted in the wild but hyped a quite bit after the 2008 primary. PUMA stood for "party unity, my ass," and referred to women who loved Hillary Clinton but would refuse to vote for Obama.
What Everyone Else Thinks: The only thing worse than negative ads is whining about negative ads.