The Obama campaign launched Spanish-language television ads on Tuesday, featuring the Hispanic journalist Cristina Saralegui.
In the ads, Saralegui focuses on the president's policies toward heath care and the economy. In a release, the campaign said the health care reform law made coverage available for 9 million previously uninsured Americans.
On Monday, the campaign announced Saralegui's endorsement, coming just days after the president announced his administration's new immigration policy.
"This is a critical time for our country and for the Hispanic community," she said in a statement. "Hispanics could very well decide the next election and I will do everything I can from now until November to ensure that President Obama is re-elected; there's simply too much at stake. President Obama, I was very fortunate to live the American dream and I know that only you will make it possible for millions more to do the same. You've had our back, and now, with utmost respect and admiration, I have yours."
The Romney campaign has also launched Spanish-language ads, saying that Obama's economic policies have made it difficult for the Latino community.