Mica Launches First Ads
Rep. John Mica, R-Fla., has launched the first TV and radio ads for his member-versus-member primary contest in Florida's 7th Congressional District. Mica's television spot, which is playing on cable district-wide, makes no mention of fellow GOP Rep. Sandy Adams; instead, it touts his own credentials as a "conservative fighter," ticking off his votes against the stimulus package and 12 debt-ceiling increases — all over a jazzy percussion sound track. The radio ad makes the same points at greater length.
The ads are part of the veteran Mica's broader campaign plan to underscore his conservative credentials and keep Adams, a freshman with tea party ties, from outflanking him on the right. Mica's decision to hit the airwaves more than two months before Election Day (Florida's primary is on August 14) underlines one of his key advantages: finances. After the first quarter of 2012, Mica had more than $1.2 million in cash on hand, nearly twice as much as Adams.