Obama sought to rally Latino voters during a campaign address on Friday to a group of Latino politicians and officials.
The president evoked the American Dream, underscored his record on healthcare reform and education, and played up his support for the Dream Act at the NALEO conference at the Walt Disney World Resort in Orlando, Fla.
Shortly before the speech, his campaign was on the attack against rival Mitt Romney over his position, or lack thereof, on immigration reform.
The campaign said that after almost a week of dodging question over whether he would repeal the president's new measure, Romney has not given a straight answer on immigration. In a video released on Friday, Romney is shown giving vague answers to reporters regarding Obama's immigration policy.
"Seven days and counting," the ad reads. "Why won't Mitt Romney give a straight answer?"
The Romney campaign has attacked the president over the effects that the struggling economy has had on Latinos. The unemployment rate for that demographic is at 11 percent, far above the national rate.
On Thursday, Romney addressed the National Association of Latino Elected and Appointed Officials -- the same group Obama will be speaking to. He called the president's recent immigration policy shift a short-term, stopgap solution and said he would replace the policy if elected.