The fight for Joe the Plumber is alive and well.
Barack Obama is targeting white, blue-collar voters - who largely eluded him in 2008 and were personified by the aforementioned John McCain supporter -- in a powerful new ad airing in Iowa, Ohio, Pennsylvania, Colorado and Virginia.
The hunt for the white, blue-collar vote continues to be one of the biggest challenges for President Obama, adding to the considerable pressure on his campaign to pump up turnout among educated and minority voters. A recent Gallup poll found Romney whopping Obama among white voters without a post-graduate education, 56 to 34 percent. Recent Quinnipiac surveys in Ohio and Pennsylvania found Obama trailing by eight and nine percentage points, respectively, among white voters without college degrees.
So how does the Obama campaign persuade these working-class voters to reconsider the president? By trashing presumptive nominee Mitt Romney as a greedy corporate titan who profited on the backs of middle-class workers.
Obama's deputy campaign manager, Stephanie Cutter, said Romney's record at Bain Capital will be a target over "the next few weeks.'' The goal is to take Romney's biggest asset in a sluggish economy - his private sector experience - and turn it into a liability. The Obama campaign used this line of attack against Romney throughout the primary to try to define him early on.