The general election has begun! And so has the onslaught of campaign ads. Which ones succeed? Which fail? In Ad Watch, we review them as they come out. Today: President Obama defends his jobs record by highlighting Mitt Romney's financial records.
The Ad: Barack Obama, "Swiss Bank Account"
The Issues: Supposedly an ad by Americans for Prosperity -- a group backed by the Koch brothers with no ties to Romney -- hitting Obama for green energy subsidies that created jobs for foreigners. But that little bit of fact-checking is a very minor part of the ad. The main message of the ad is that Romney is the real jobs exporter.
The Message: Mitt Romney is not like us; he's a rich person. "As a corporate CEO," the narrator explains, as if the job title itself were proof of pure evil, "he shipped American jobs to places like Mexico and China. As governor he outsourced state jobs to a call center in India... It's just what you'd expect from a guy who had a Swiss bank account."
Who It's For: People who hate rich people (almost everyone, including many rich people); journalists who might not watch the ad all the way to the end. The ad is titled "Swiss bank account" even though that's a throwaway line in the closing seconds. Obama's campaign has bought $459,000 in airtime in Ohio, Politico's Alexander Burns reports, plus $88,000 in Iowa and $73,000 in Virginia for ads running the first week of May.