Another day, another set of Spanish-language ads from President Obama's re-election campaign. This third batch will boost an investment already estimated at $1 million since mid-April, in contrast to Mitt Romney's meager $13,000 in Spanish media so far.
Obama's new ads focus on two issues widely considered to be liabilities for the president: jobs and healthcare. While the Romney campaign likes to point out how Hispanics are suffering disproportionately (with an unemployment rate of 10.3 percent compared to the 8.1 percent national average), the Obama campaign prefers to focus on the fact that the rate has decreased since he took office. In a Pew Research Center poll, Hispanics had the most positive view of the president's health care plan, with 49 percent saying Congress should expand the law (compared to 44 percent among blacks and only 28 percent among whites.)
Like the Obama's campaigns previous Spanish-language ads, the new spots are running in Florida, Colorado and Nevada. The campaign is laying the groundwork before both nominees are sized up by a Hispanic audience for the first time, back to back, at the National Association of Latino Elected and Appointed Officials convention in Orlando June 21-23.
This article is from the archive of our partner National Journal.