If the 2008 campaign had Joe the Plumber, 2012 might have "Julia," a fictional woman created by the Obama campaign to show his strengths on women's issues.
On Thursday, the campaign launched a webpage called "The Life of Julia," tracking how the president's policies have helped her throughout her lifetime and contrasting those to Mitt Romney's policies.
Starting at her childhood and ending at retirement, each slide shows an older Julia and a new policy. For example, at 31-years-old, a visibly pregnant Julia is at the doctor's office. The caption reads, "Under President Obama: Julia decides to have a child. Throughout her pregnancy, she benefits from maternal checkups, prenatal care, and free screenings under health care reform." As for Romney's policies, the site says, "Health care reform would be repealed."
Republicans are attempting to win back women voters after a damaging contraception debate months ago, and polling shows Obama with an advantage with this key demographic. Romney has often dispatched his wife, Ann, to different campaign stops, and he has held events featuring female business leaders. On Wednesday, Romney held an event at a female-owned company in Chantilly, Va.