America Ferrera Face of New Voter Outreach

The Congressional Hispanic Caucus and Voto Latino launched a new media, grassroots, and online campaign on Thursday called "America4America."

The new initiative, named for actress America Ferrera, who partnered with the campaign, will seek to engage young Latinos online and educate them on political issues and encourage them to vote.

The initiative will focus on issues like voter ID laws, education, and immigration, according to a new Voto Latino release.